Founder of Qulture.Rocks (YC W18), backed by Canary, Redpoint, e.ventures and Funders Club. Exit to UOL Edtech in 2026. Previously a decade in finance at Itaú BBA, BTG Pactual, and Nubank.
=> Booting Puma => Rails app: kikohimself.com (production) => Run bin/rails help for commands.
kiko@kikohimself:~/app$ bin/rails kiko:hello
__ _ __ / /__ (_) /______ / //_// / //_/ __ \ / , < / / , </ /_/ / /_/|_//_/_/|_|\____/
FRANCISCO H. DE MELLO
São Paulo · San Francisco // entrepreneur, angel investor
> Founded Qulture.Rocks (YC W18), sold to UOL Edtech. A decade in finance before that — Itaú BBA, BTG Pactual, Nubank. Now: angel investing, writing books and the Kiko's Musings newsletter. Thinking and writing. Writing and thinking.
kiko@kikohimself:~/app$ bin/rails kiko:profile:json
{
"name": "Francisco H. de Mello",
"alias": "kiko",
"cities": ["São Paulo", "San Francisco"],
"founded": "Qulture.Rocks (YC W18)",
"investments": "25+ companies",
"status": "shipping"
}
{
"name": "Francisco H. de Mello",
"alias": "kiko",
"cities": ["SP", "SF"],
"founded": "Qulture.Rocks",
"investments": "25+",
"status": "shipping"
}
kiko@kikohimself:~/app$ bin/rails kiko:sections
Author of The 3G Way: Dream, People, and Culture and the Kiko's Musings Substack.
kiko@kikohimself:~/app$ bin/rails routes -g out
kiko@kikohimself:~/app$ bin/rails kiko:mail
To:
its [at] kikohimself [dot] com
; returns 200 from a human, usually within a day
kiko@kikohimself:~/app$ bin/rails console
console: sandbox loaded. try .